Întreb BT is an online platform, designed as a search engine, with over 2,000 questions and answers about banking, as well as about the products and services of the companies of the Banca Transilvania Group. Thanks to the integration of artificial intelligence, people looking for information using AI Search receive a comprehensive answer to the questions asked online, based on all the details from Întreb BT about the respective subject.

• 5.6 million people visited the site in 2024, +13% compared to 2023, marking a new record.
• the interest of visitors has changed from one year to another, so the most searched information is about products and services.
• 70% of visitors arrived on the site through direct access.
• 3 questions, on average, are asked by visitors through AI Search and they stay in conversation for about 3 minutes.
• from abroad, the site is visited mainly from Germany, the United Kingdom, Italy, Spain, and France. The number of visits from the Republic of Moldova has increased from one year to another.

Banca Transilvania is the first Banking institution in Romania that has integrated artificial intelligence in online communication, in its services and processes, using both Robotic Process Automation (RPA) and Large Language Model (LLM).